Launched in August 2001, the number of players
attracted to PartyPoker.com grew rapidly on the back of increasing
broadband penetration, increasing popularity of gambling and the
marketing efforts of online gaming companies. Television coverage of
poker tournaments, has also generated significant interest in poker
and online poker sites.
PartyPoker.com is the Group’s most successful
brand and remains one of the world's largest poker rooms. PartyPoker
is now available in 12 different languages. In the year to 31 December
2007 the poker segment contributed 64% of Revenues and 56% of Clean
EBITDA with nearly 925,000 unique active players.
PartyCasino is the Group’s most
popular casino brand by far although other brands include CasinoKing and
CasinoLasVegas. The Group's casinos offer a huge variety of over 50
games including slots, blackjack, roulette, and video poker. As well as
these traditional online casino games, the Group also offers virtual
horse and virtual dog racing as well as multi-player blackjack.
PartyCasino is the Group’s most
popular casino brand by far although other brands include CasinoKing and
CasinoLasVegas. The Group's casinos offer a huge variety of over 50
games including slots, blackjack, roulette, and video poker. As well as
these traditional online casino games, the Group also offers virtual
horse and virtual dog racing as well as multi-player blackjack.
